The Evolving Impact and Creativity

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The Evolving Impact and Creativity


The Gist

  • AI in marketing. AI’s strategic edge in tansforming market analysis and strategy development.
  • Optimizing data management. AI is enhancing marketing efficiency and insights.
  • AI’s role in enhancing human resources. AI is elevating recruitment and branding in marketing.

I still remember, more than a decade ago, when Fine Arts students were solely focused on one aspect — the unique way their brush and art medium could convey stories on canvas. As a digital immigrant, I’ve been fortunate to closely observe this evolution. It’s akin to a metamorphosis, where AI in marketing is not just a catalyst but sometimes a driving force behind initiatives. This is particularly thrilling for someone like me, who worked during the heyday of fax machines and cordless telephones.

The transition to AI is particularly thrilling for someone like me, who worked during the heyday of fax machines and cordless telephones.
The transition to AI is particularly thrilling for someone like me, who worked during the heyday of fax machines and cordless telephones.piyaphunjun on Adobe Stock Photos

Those who have embraced this transformation remain pertinent.
  
Today’s marketers are empowered by algorithms with the following five tools:

1. AI in Marketing: Faster Decision-Making

The journey for executive leaders and marketers has never been straightforward, but algorithms have enhanced the ability of CMOs to substantiate their decisions. Whether it’s forecasting market trends or predicting customer behavior, algorithms significantly aid in more precise decision-making. This reduces uncertainty, allowing for well-informed experiments to complement instinct. This advancement is partly due to the fact that, beyond search engines, tools like OpenAI have simplified the research process.

Related Article: AI in Marketing: More Personalization in the Next Decade

2. AI in Marketing: Better Data Outcomes

We’ve had access to significant data pools, specifically Big Data, which is driven by machine learning. This has greatly alleviated the challenges marketers faced a few years ago. Companies like Google, Meta, Amazon and Netflix have their foundations deeply embedded in machine learning. Speaking from my perspective as a marketer, AI in marketing has indeed enabled me to interpret vast data pools much more efficiently today.

Related Article: 4 Rules to Preserve Brand Trust When Using AI in Digital Marketing



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