The GistLanguage gap. Recognize C-suite and board members often speak a "different language" than marketers.Quantitative focus. Understand the quantitative ...

The GistAddress bias. Tackle "survivorship" bias by surveying customers at multiple journey points.Minimize anchoring. Reduce anchoring effects by asking ...

The GistEmployee happiness. A positive workplace culture and happy employees can greatly impact the customer experience.Exceeding expectations. Delivering a ...

The GistDomino effect? The FTX crypto exchange collapse is reverberating across banking.Crypto bailout. Crypto-based banks are failing, and the US ...

The GistMarketing association benefits. Joining a marketing association provides benefits, such as networking, training, and professional certifications, ...

The GistPeople seeing people, again. The Adobe Summit Conference is returning to an in-person format next week in Las Vegas, but a virtual summit will also ...

The GistUS wants TikTok sale? The Biden administration is reportedly demanding TikTok's Chinese owners, Bytedance, sell its stake in the company or face a ...

The GistAgents and customer engagement. Factoreal launches Agent App to streamline customer engagement on WhatsApp Business and websites.Some DAM news. ...

The GistSEO best practices still matter. To show up in search engine results pages (SERPs), following search engine optimization (SEO) best practices is ...

The GistStrengthen. Engage, energize and reassure your brand's community during transitions to build a stronger community culture.Baby steps. Tackle small ...