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The way that consumers engage with brands is constantly evolving. The average internet user spends nearly seven hours per day online, consuming articles, ads and updates across a variety of different channels. Although our research shows that consumers value messaging on a brand’s website moreso than either email, mobile or social media channels, your customers are everywhere, and content needs to reach them where they are.
And content is how you win over consumers’ hearts and minds. Our research revealed that 90% of consumers said that brand content is important in shaping their brand perception and improving brand trust. With such an overwhelming majority relying on the content you create to make decisions, your organization needs a modern way to manage their messaging so it reaches the right consumer at the right time.
There’s plenty of room for improvement surrounding digital content management. Many organizations struggle with the tools they currently use. According to recent CMSWire data from the latest State of the Digital Customer Experience report, only 23% of respondents believed their digital customer experience platforms and tools were “working well.” Another 48% called their current tools merely satisfactory, while 29% said their tools needed work to be truly effective.
Organizations don’t have to settle for the status quo. There is a better way to manage digital content management.
Understand Your Team’s Pain Points
Employees will often voice multiple frustrations around their current CMS that drives the decision to upgrade. Common pain points include the time-consuming nature of adding to or upgrading content in existing CMS, security issues, a lack of site performance or just overall user-unfriendliness.
None of these pain points are things you want in a CMS. With content driving so much web traffic and ecommerce, your CMS just needs to work — the last thing your organization needs is for employees to fight the system to get content in front of potential customers. Given the increasingly complex nature of content management and publishing, it’s important to recognize how your employees are challenged by your current CMS and seek out a solution that addresses those challenges.
Put Your Content In a Single Place
Content management is no place for silos. To make it as easy as possible to push content into a variety of different channels, your content should be easily accessible by all who need it. The last thing your content team needs is to have to hunt to find the right content. Additionally, being able to tag your content consistently makes it easier to find and upgrad assets no matter the channel.
Having your content in a single source makes it easy to find, edit, remix and publish content across all your channels. This ensures your customer-facing assets are always up-to-date, providing customers with the information they need, when they need it.
Have You Considered Upgrading?
Content management systems are ubiquitous — recent CMSWire research suggests that 67% of organizations currently use a CMS while a further 20% plan to adopt the technology within the next two years Yet Storyblok research paints a more fragmented picture of CMS usage. According to our 2023 State of the CMS, 42% of organizations use 2-3 different CMSs at their organizations, with 14% using 4 or more!
Why so many? One of the biggest reasons given is the need for a new technology stack. On the one hand, this makes sense for organizations looking to move away from a monolithic system. But using multiple CMSs brings its own challenges, including content siloing and communications difficulties among different teams.
To better consolidate their content into a single repository, organizations may benefit from a headless CMS that can slot neatly into the existing martech stack. Those that have already switched to a headless system report many benefits, such as increased time savings, more traffic driven to their website and greater ROI.
Conclusion
With the right CMS, organizations can push their content to more channels than ever before, reaching customers no matter what channel they prefer. Using a headless content management system like the one offered from Storyblok makes it easy for users to deliver precise, consistent content experiences across any and all digital channels. Learn more at the link below!
To learn more, visit storyblok.com.
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