The GistMarketing association benefits. Joining a marketing association provides benefits, such as networking, training, and professional certifications, ...

The GistPeople seeing people, again. The Adobe Summit Conference is returning to an in-person format next week in Las Vegas, but a virtual summit will also ...

The GistUS wants TikTok sale? The Biden administration is reportedly demanding TikTok's Chinese owners, Bytedance, sell its stake in the company or face a ...

The GistAgents and customer engagement. Factoreal launches Agent App to streamline customer engagement on WhatsApp Business and websites.Some DAM news. ...

The GistSEO best practices still matter. To show up in search engine results pages (SERPs), following search engine optimization (SEO) best practices is ...

The GistStrengthen. Engage, energize and reassure your brand's community during transitions to build a stronger community culture.Baby steps. Tackle small ...

SAP just agreed to sell its stake in Qualtrics — all 423 million shares — as part of the company's $12.5 billion acquisition by Silver Lake and CPP ...

The GistWhy we did it. Sifting through hundreds of chatbot providers can be overwhelming, but by compiling a Top 10 list based on high reviews from multiple ...

The GistAnticipating the future. Predictive analytics enables brands to anticipate future outcomes and proactively prepare responses to customer issues, ...

A digital marketing strategy involves determining which specific objectives can be met through online means. An organization's success depends on how well a ...