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A bad brand can cost businesses millions of dollars. Do you think I’m going too far? In 2010, GAP rebranded for seven days at a cost of approximately $100 million.
Branding errors put not only their reputation in jeopardy but also their very survival. Taking a close look at the examples is the most effective method for learning about brand failures. How can I avoid making the same mistakes they did?
We’ll look at some examples of bad branding over the years in this guide. We’ll learn what bad things businesses did and how to avoid making the same mistakes.
Are you prepared to ensure that your brand is well-maintained? Keep reading, then.
- Change to the GAP logo:
Let’s examine the reasons why GAP made such a poor logo change.
The logo of GAP was then changed almost immediately to one with rounded letters and a solid white background. A tiny blue square in the upper right corner of the logo was the only change from the previous design.
The main question here is whether designing a logo is the way to identify your store. Why not assume there isn’t another store with the same name if you see a new logo?
The change was not made public by GAP’s campaign or any other means. By chance, it happened.
Therefore, some of his devoted customers were enraged, and most of the remaining ones were mocked. What can be learned from this mistake in branding?
- New line:
New Coke is the biggest brand error. For most people, these two words are synonymous with marketing failure. So, why has New Coke turned into such a major issue?
Coca-Cola was the only Coca-Cola brand that impressed the entire world in the 1950s.In the 1960s, Pepsi started making waves. It appeared that consumers preferred a sweeter taste.
More than just a marketing coup, the Pepsi Challenge commercial was more than that. It was also based on consumers’ preference for Pepsi over Coca-Cola.
Coca-Cola faced a dilemma, therefore. How can we reclaim the land that Pepsi took away from us? Making a sweeter Coke was the answer, and a new Coke was born.
The sudden switch to Coca-Cola is the reason New Coke failed. There was no period of transition and no option to consume standard Coca-Cola. You had to love New Coke to enjoy it.
When you oversee a well-known brand like Coca-Cola and have a marketing legacy that is rooted in advertisements like “I want to buy a Coke for the world,” it is difficult to discard it. Use a transition period to keep the old product on the market when changing an established brand.
- Local group of fire-fighters Phone: Inability to operate:
When it comes to brand failures, the tech industry is just as susceptible as any other. The design of technology companies’ brands is crucial. When it first introduced the Fire Phone, Amazon had no idea of this.
They probably thought that when they launched this product in 2014, the Fire Phone would become the next iPhone; however, they were sadly mistaken.
The Fire Phone worked perfectly for me. It was technically adept and worked flawlessly. Because it did not know the brand, this call was unsuccessful.
Why go with Amazon? Probably the low prices are one of the main reasons to buy from here. The Fire Phone cost about the same as the Samsung Galaxy and iPhone.
The many choices that Amazon provides. Not on the Fire Phone, which has a mediocre app store and a small one.
Amazon lost a lot of money due to this misunderstanding of its fame and the delay in releasing the Fire Phone. Know what your customers expect of you when you launch a new product.
- Burger King is subpar:
Do you recall Satis Freeze? Otherwise, it makes sense. Satisfries were introduced to Burger King restaurants in 2013. These were fries with few calories.
The diet food and culture industries are huge. It’s not hard to imagine Satisfries being a huge hit. However, almost no one purchased it, and Burger King immediately left the establishment.
The general lack of knowledge about customers was a major contributing factor to Satisfries’ failure. You probably haven’t seen or heard of it before.
GAP encountered this issue on a smaller scale. You must launch a marketing campaign and inform your customers whenever you add something to your menu or catalog.
- Problems with HSBC translation:
An important multinational corporation, HSBC. They would think they would be able to translate, but HSBC made one of the most fundamental brand mistakes.
We translated the company motto “Assume Nothing” into numerous languages in 2009. As you can imagine, HSBC did not intend to use this slogan. This teaches a simple lesson. Ensure that your translations are accurate if you intend to conduct international business.
Avoid poor grades:
Everyone provided you with certain instances of terrible marking in various ventures and many years. We can assist you in avoiding a bad brand.
We have extensive experience assisting businesses in expanding into new markets. Therefore, you can be sure that your brand always succeeds.
