Say Goodbye to Slow Website Launches Forever


The Gist

  • Faster launch. Agile development reduces website launch time from six-to-12 months to just two-to-three months.
  • Enhanced quality. Focus on brand storytelling, professional copywriting and efficient design ensures high-quality websites.
  • Continuous growth. Ongoing feedback and improvements drive lead generation and growth post-launch.

Traditional website development projects are often expensive, months-long exercises in disappointment and poor performance — launched as much out of frustration as completion as companies decide to cut their losses and put the painful process behind them.

An agile website development approach, on the other hand, produces better results in less time, shrinking development time to just two-to-three months from the traditional six-to-12 months — without compromising quality.

Agile website development works by focusing on the following important concepts.

Related Article: Website Redesign: Your Brand-New Website Is Just the Beginning

5 Key Concepts for Agile Website Development

1. Embrace Brand Storytelling

The foundation of a high-performing website lies in its ability to tell the story of your brand in a way that resonates powerfully with prospects. By presenting compelling, educational content that addresses each stage of the buyer’s journey, effective website content demonstrates your understanding of a prospect’s problems and capabilities for solving them.

A father, who has a beard and is wearing a white shirt ,reads to his red-haired daughter, who is wearing her hair in two braids, from a storybook in piece about brand storytelling.
The foundation of a high-performing website lies in its ability to tell the story of your brand in a way that resonates powerfully with prospects.SpaceOak on Adobe Stock Photos

Agile website development requires a deep dive into your business and content that communicates the elements of your brand story:

  • Lead With the Problems You Solve: Clearly articulate the challenges your target audience faces and the opportunities that arise when they are overcome.
  • Identify Your Audience: Articulate who stands to benefit. Who do you serve as your primary market, along with segments of key vertical markets?
  • Explain How You Solve These Problems: Provide a clear and concise overview of how your solutions, process and people work (further detail can be provided via “learn more” links and additional web content for those who want to dig deeper).
  • Showcase Your Credibility: Use case studies, reviews, testimonials and success metrics to build trust and show examples of your effectiveness.
  • Demonstrate Thought Leadership: Use content marketing — foundational web pages, educational blogs, case studies, guides/whitepapers/ebooks), press releases, calculators, video, etc., to share knowledge and establish authority in your field.

Note: if you’re not sure who your audience is or what they value from you, it’s important to first conduct market research before embarking on any website development projects.

Related Article: The Art of Storytelling for Brands and Marketers

2. Utilize Professional Copywriters

Brand storytelling begins on your home page, where visitors should find a comprehensive overview of your solutions, with multiple paths for further exploration, including links to sub-brand stories that resonate with the different market segments that you serve.

For best results, use the services of a professional and experienced copywriter, ideally with a strong portfolio of published work in newspapers, magazines, trade publications and other reputable outlets where interviewing, writing and storytelling, fact-checking and editing skills are required. Former journalists are ideal.

Content is central to lead generation — which is why beautifully designed websites with little content or light ad copy often disappoint. Writing quality is a key factor in conveying your expertise and credibility in a way that enlightens prospects and leaves them wanting to talk to you. Content created by professional writers can spark engagement and generate leads from the initial brand storytelling through ongoing content marketing.


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