Revolutionize Your Brand with AI & VR — Here’s How


The Gist

  • Market struggles. Brands face challenges with high interest rates and market uncertainty, needing to adapt to consumer demands and lean budgets.
  • Consumer trends. Technologies like AI and VR enable better buying experiences, with brands leveraging tools like Apple Vision Pro for immersive campaigns.
  • Innovative approaches. Gaming collaborations and AI-driven personalization are reshaping brand storytelling and consumer engagement, offering innovative avenues for growth.

It’s no secret that many brands are struggling in today’s economic climate. High interest rates, market uncertainty and slow consumer spending are the new normal. At the same time, consumer trends indicate consumers are less loyal and more open to brand switching — meaning even the most established brands are scrambling to protect margins.

Budget cuts and lean teams only add to the challenge, forcing brands to do more with less. In this volatile climate, brands are under more pressure than ever to meet ever-evolving consumer demands, merge brand storytelling with sales, and engage more thoughtfully and deliberately than ever before.

Luckily, AI, VR and other new technologies enable brands to deliver a seamless and intuitive buying experience. Let’s take a look at some of the ways brands can leverage these tools across all touchpoints and meet the modern consumer where they are.

1. Apple Vision Pro: Meeting Ever-Evolving Consumer Trends With Immersive Experiences

The recent release of Vision Pro, Apple’s first spatial operating system, represents one of the most significant opportunities for brands to dive into the brave new world of immersive digital experiences.

Built on the foundation of Apple’s operating system, Vision Pro allows the user to intuitively navigate AR and VR experiences with their eyes, hands and voice. Though the Vision Pro’s hefty price tag will limit its initial user base, platforms like Obsess are already allowing innovative brands like Coach, Mattel, and Johnson & Johnson to develop native app experiences within the device. Similarly, retailers like Lowe’s are launching tools like Lowe’s Style StudioTM to help customers envision and build the kitchen of their dreams within VisionOS.

Here are just a few ways brands can leverage Vision Pro to create highly interactive and engaging marketing campaigns:

  • Social shopping: Using SharePlay social technology, brands can create immersive shopping experiences that make customers and sales associates feel like they’re physically in the same location, even if they’re thousands of miles apart.
  • Gamified commerce: Brands can boost engagement and purchase intent by creating customized, branded games within VisionOS, such as quizzes, seek & find games and more.
  • Virtual stores: Brands can create 3D flagship stores to create a more contextual, engaging and omnichannel shopping journey. Stores can host virtual events that further drive engagement and brand loyalty.
  • Visualization tools: Brands can increase purchase confidence by allowing customers to see and configure products in their own environments before committing.
Woman in VR headset chooses clothes in online store while relaxing at home in piece about AR, VR and AI and the new consumer.
Brands can increase purchase confidence by allowing customers to see and configure products in their own environments before committing.Framestock on Adobe Stock Photos

Related Article: Will VR Drive CX in the Metaverse?

2. Gaming Collaborations: Merging Brand Storytelling With Sales

The gaming industry is projected to grow 8.76% annually over the next three years, reaching a market volume of $363.2 billion and a user base of 1.47 billion by 2027. Luxury fashion houses have already capitalized on this swiftly growing consumer demographic. Over the past few years, Gucci, Louis Vuitton, and Marc Jacobs have all merged brand storytelling and sales with virtual experiences for games like Roblox, League of Legends and Animal Crossing.

But branded gaming experiences are no longer reserved for high-end brands — even household brands like Walmart and LEGO are jumping on board the trend, and Disney is investing heavily in licensed properties for the gaming universe.


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