How to Choose a Business Name?

How to Choose a Business Name?

The name should be memorable and distinctive, if possible, but its primary purpose should be to convey the service you offer. Consider the following helpful hints:

  1. Be descriptive, but don’t be too broad or ambiguous:

Choose names that aren’t too important or too vague. Melbourne Painting Services and similar generic names are not only tedious but also difficult to remember. Additionally, they don’t stand apart from different suppliers. Think about the name Photo Bucket now. Well-described, not stale, and easy to remember.

  1. Make creative use of related words:

Don’t try to include keywords in your company name. Utilizing straightforward keywords like “General Motors” no longer works. However, selecting a slightly altered version of the relevant keyword can frequently be very effective if it accurately reflects your company’s mission.

Using different spellings of words that are commonly used to describe the services you provide is a good way to come up with a name for your company that people will remember. For instance, a content aggregation tool would be perfectly suited by the name Atenas.

The word “caution” is a pun on the name. This has a connection to the service in some way. Digg (dig), Flickr (blink), and Compaq (compact) are additional examples.

  1. Simpler is better:

Avoid picking names that are either too long or too complicated. Keep in mind that your company’s name needs to be appealing to your clients. It should make you feel at ease, be friendly, and make you feel good. Additionally, it ought to be simple to say and remember.

Look at the name Zippil. Not only is it difficult to pronounce, but it also has no clear meaning. It’s probably not a good sign if you must explain your company name every time.

  1. Do not imitate your rivals:

Choose names that aren’t too much like those of other businesses in the same industry. It could indicate that it lacks originality, harming your brand’s image. It could also mean that potential customers will mistake your company for one of your rivals, making it hard for them to come back.

  1. Avoid using your name:

Use their name only if it is a well-known brand. Your name doesn’t express anything about your business and means close to nothing from likely clients’ perspectives.

Nonetheless, there are a few interesting situations where incorporating the proprietor’s name into the brand name functions admirably, for instance, Automatic (named after pioneer Matt) and PageRank (named after Google fellow benefactor Larry Page). PageRank, on the other hand, is not a brand name.

  1. Choose a name that can grow:

Choose a name that will help your company expand. For instance, if you only sell books, you might one day also sell accessories and stationery. Additionally, the service can be expanded to other cities if it is based in a particular region. Therefore, select a broad name that encompasses future expansion.

  1. Verify that you are associated with a domain:

Ensure that the names you want to use are available after narrowing down your choices for naming. Check to see if another business has already registered or acquired the name. Checking the availability of the desired domain is a must if you intend to establish an online presence.

Your online visibility and marketing efforts can be impacted by domain names. Having said that, you shouldn’t give up on a good business name just because the right domain isn’t available. There are alternatives you can take.

  • Consider purchasing domain parking. Probably expensive, but it’s worth it for a domain that is memorable and easy to find.
  • The name should be qualified. If you sell pajamas under the name Sleepytime, but is already taken. After that, you can look for domain names like and
  • Make a wise choice for your domain. Organizations presently utilize different high-level spaces to make URLs more vital. For instance, the domain was selected by the Pistachio blogging platform. They went with a ccTLD (.io), which is also part of their company name.
  1. Try to stay away from acronyms:

Acronyms like IBM and KFC are used by many large businesses. Acronyms, on the other hand, will only serve to confuse potential clients if you are just starting your business and your objective is to establish your brand. Additionally, it will be difficult for you to rank in search engines because your company’s acronym will most likely coincide with that of another company.

  1. Choose a name that can be pronounced and spelled correctly:

Long, difficult-to-pronounce, or difficult-to-spell names frequently cause fatigue. Additionally, it is harmful to businesses as well as individuals.

Avoid using cute writing or hard-to-remember acronyms and stick to words that are simple and easy to remember.

  1. Make your name usable online:

Your company may have a Facebook page and website. Your company may be also present on other social media platforms. Check to see if you can get a domain name that is the same as the name of your company and social media accounts.

It is best to keep domain names short and simple so that they are simple to remember. Although unusual spellings and long names may sound appealing to you, they make it more difficult for potential customers to locate you online or to correctly spell your name in an email.


When starting a business, choosing a name can be difficult, but don’t worry. Don’t forget to ask friends, family, or potential customers for ideas and feedback. It’s always a good idea to look at things from different angles.

The creation of a brand begins with a business name. You can give your business a good first impression, but it’s up to you to meet your customer’s expectations and make it successful.