G7 World Leaders Want Global AI Standards

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The Gist

  • Generative AI discussions. G7 leaders have called for discussions on generative AI, with the aim of establishing global standards and regulations for responsible use of the technology.
  • Promoting global interoperability and trustworthy AI. G7 leaders welcome an action plan for promoting global interoperability between tools for trustworthy AI.
  • Digital economy and data flows. G7 leaders discussed the importance of updating the governance of the digital economy in line with shared democratic values.

World leaders from the G7 intergovernmental group last week called for discussions on generative AI that could result in global standards and regulations supporting responsible use of the technology.

The G7, or Group of Seven, is composed of leaders from Canada, France, Germany, Italy, Japan, the United Kingdom and the United States. The G7 was originally formed in the 1970s and leaders from its participating nations meet annually in a summit to discuss economic policies and other global issues.

They met last week in Hiroshima, Japan, and, in a group statement, said, “We recognize the need to immediately take stock of the opportunities and challenges of generative AI, which is increasingly prominent across countries and sectors.”

AI Talk: Governance, Intellectual Property Rights, Responsible Innovation

The gist of the world leaders’ discussion around generative AI included things marketers and customer experience professionals have heard loud and clear since OpenAI debuted the most popular chatbot of all-time, ChatGPT, in November of 2022.

The G7 leaders said they encourage international organizations such as the Organization for Economic Cooperation and Development (OECD) to consider analysis on the impact of policy developments and Global Partnership on AI (GPAI) to conduct practical projects.

They want world leaders to establish a “Hiroshima AI process” through a G7 working group, in an inclusive manner and in cooperation with the OECD and GPAI. The goal? Discuss generative AI by the end of this year. These discussions could include topics such as: 

  • Governance

  • Safeguard of intellectual property rights including copyrights

  • Promotion of transparency

  • Response to foreign information manipulation, including disinformation and responsible utilization of these technologies

Marketers and customer experience professionals certainly need to be on their toes with the use of generative AI. Customer experience is among the most popular use cases for the tech. And the professionals behind those campaigns have certainly been warned about going astray and using manipulative marketing and customer experience tactics by regulating authorities in the US. 

Meanwhile, across the pond, the European Union is closing in on AI regulation. And US lawmakers are beginning to at least consider AI regulation as evidences by OpenAI CEO Sam Altman’s appearance before Congress last week. 

Related Article: Where Are Marketers on the Generative AI Adoption Curve?

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