digiflowz
Every content marketing team ought to acquire knowledge of how to optimize for search engines to guarantee that the website and related content of their organization will appear in the results of searches made by those search engines.
Why is keyword research crucial?
To find the words and phrases people use to search for products, services, and advice, the content team conducts a keyword research. Additionally, carry out this investigation to determine how these phrases rank in monthly search volume. Keyword information can be used by content teams to create and maintain a successful content strategy and comprehend the content their target audience wants to see.
As a part of their marketing strategies, businesses must constantly conduct keyword research because search engines like Google frequently alter the algorithms that determine how content ranks. Your journey does not end with the initial SEO strategy for the blog or website of your business. To keep up with algorithmic changes, the content team must constantly monitor and optimize web page content.
Top 7 Best Free SEO Tools for Finding Keywords:
There are numerous free online tools available to content teams to assist them in acquiring the data they require to develop and enhance their SEO and content strategy. The following SEO keyword research tools may be useful for businesses looking to conduct free keyword research.
1. Google Search Console:
Utilizing Google Search Console, content teams can begin keyword research to determine how well their organization’s website content is performing on Google. This free tool displays your average position in the search engine results page (SERP), impressions, and clicks, as well as an analysis of the current keywords on your website.
For web tracking and analytics, marketing teams frequently utilize Google Search Console in conjunction with other Google products. Utilizing Google Search Console, content creators and webmasters can determine which pages require modification because of low traffic. The tool can also show you which search terms get the most traffic, so your team knows what to write about in blog posts in the future.
For instance, users can find opportunity keywords (phrases that rank 8-20 and have the most impressions) in search reports by combining their Google Analytics account with Google Search Console. Your content team can boost your page’s SERP rankings by utilizing these opportunity keywords and improving on-page SEO.
2. Ranking Tracker:
It’s not always easy to determine which keywords an organization should rank for. People can search using variations of certain words and phrases that may be specific to your product, service, or business industry.
An organization must be aware of all possible variations of potential keywords and phrases to locate phrases or keywords that contribute to the viability of search rankings. With 23 keyword tools all in one, the free SEO keyword research tool Rank Tracker provides users with a wealth of keyword ideas. You can see the SEO competition for your keywords and the traffic potential for those keywords with this tool.
3. Keyword Surfer:
Keyword Surfer is a free extension for Google Chrome that looks at search engine results directly in the SERPs. The purpose of this extension is to assess the volume of searches for a particular keyword in a 19-country Google database. Users can view global estimates, local results, and the top ten similar keywords in search results within the SERP and search bar.
4. Google Trends:
From the Google Trends interface, content teams can see how popular search terms have become over time. The tool lets users look for specific words or compare keywords to see trends that change with the seasons, holidays, and annual technology releases, among other things. If your company sells a lot of Mother’s Day products, for instance, you can show it on Google Trends when the volume of searches for keywords related to Mother’s Day starts to rise or fall.
5. Google Ads Keyword Planner:
The Google Ads Keyword Planner tool allows marketing teams running pay-per-click search campaigns to divide their list of targeted keywords into SEO targeting and PPC targeting. Additionally, the tool provides suggestions for keywords and search volumes that can be used to generate data for campaign planning. A breakdown of seasonal traffic changes, cost-per-click data, and ad competition is also accessible in one location.
6. Keyword Explorer from Moz:
Moz provides a free version of its Keyword Explorer tool in addition to subscription options that can be purchased for a fee. Our free tool assists content teams without prior SEO experience by providing 10 queries per month. Because it doesn’t have as many data points as other tools, it’s easier for new users to use.
A priority score is also produced by Moz. Your content team will be able to use this information to decide whether to focus on your keywords. To figure out how your company should rank keywords for your business, this tool uses metrics like volume, click-through rate, and difficulty to calculate a priority score.
7. Semrush:
Semrush has paid SEO tools, but their free model gives content teams 10 free searches per day, which helps start their research. The keyword toolset of Semrush shows organic search ranking and search volume data, as well as an analysis of the gap between competing keywords.
Backlink analytics is another feature of Semrush that can help teams determine which links lead to your website. The Backlink Gap tool can also be used by users to compare their organization’s backlinks to those of competitors. This is a viable choice for teams that want to get started with SEO planning and strategy but plan to eventually scale to a version subscription because it includes additional features like SEO content templates and topic research for content strategy planning.
