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The Gist
- ChatGPT web browsing plugin. ChatGPT Plus included a web browsing feature and over 70 plugins, allowing access to recent online data and enhancing user experience.
- Google March 2023 core update. Google’s latest core update aimed to promote high-quality content globally, with marketers advised to monitor site metrics and focus on quality and technical SEO.
- Social media influencer types. The influencer market, valued at $21.1 billion, includes mega, macro, micro, and nano-influencers, each offering different levels of reach and engagement.
Well, that’s a wrap. Kind of. Sort of.
As we close out another year of content, we’re celebrating you, our readers. And you’ve told us all year what’s interesting in the arenas of customer experience and marketing and everything in between in 2023.
From using the ChatGPT web browsing plugin to better understanding Adobe’s $20 billion acquisition of Figma, here are the top 10 articles in 2023. It’s the first of many of these types of celebratory articles to finish off the year and start the New Year.
Now, if OpenAI could just have no board meetings through the rest of the year, these lists of top articles will remain pretty solid.
“Grok,” a new AI developed by Elon Musk’s company xAI, is designed to provide real-time knowledge and tackle challenging questions with wit and rebellion. Unlike other models, Grok can address “spicy” questions and is currently in beta, rapidly evolving with user feedback. It uses a robust infrastructure and aims to enhance AI with reliable reasoning, long-context understanding and multimodal capabilities. Grok answers controversial queries less conservatively than other AIs and performs impressively in benchmarks, hinting at a new era in AI technology competition.
Adobe’s proposed $20 billion acquisition of Figma has sparked concerns about market competition and potential antitrust actions by the DOJ. The creative community is keenly observing the situation, as the deal could significantly impact the design software market. Adobe remained confident about the acquisition, emphasizing the benefits it could bring to customers and the industry. However, there was uncertainty regarding how Figma will integrate within Adobe and the broader implications for design innovation and market competition.
OpenAI disabled the “Browse with Bing” beta plugin for ChatGPT-4 due to concerns about inappropriate content display. This plugin, vital for accessing internet-based information, was a key feature of ChatGPT, known for generating well-documented content. OpenAI was committed to resolving the issue and planned to reintroduce the feature soon after the breach. The temporary removal of this plugin, especially given ChatGPT’s rapid growth and significant role in customer experience and marketing, drew notable attention and discussion within the community.
In the face of an impending recession and inflation, marketing trends in 2023 are shifting. Influencer marketing is predicted to grow, focusing on authenticity and aligning with target markets. Local marketing is increasingly important due to the rise in “near me” searches. AI technologies like ChatGPT will disrupt content creation, necessitating unique, high-quality content. Social media marketing is becoming more integral, especially with the rise of in-app shopping. Customer retention is emphasized over acquisition, and despite financial challenges, investing more in marketing could yield better returns.
OpenAI’s ChatGPT experienced its first major data breach on March 20, impacting 1.2% of ChatGPT Plus subscribers during a nine-hour window. Personal data such as names, email addresses, partial credit card information and payment addresses were exposed due to a bug in an open-source library. OpenAI has taken steps to fix the issue, improve system security and notify affected users. This incident underscores the importance of data privacy in technology handling personal information.
Google’s November 2023 Core Update, part of a series of updates including an October Core Update and a Spam Update, signifies a significant shift in SEO strategies. Focused on promoting quality and relevant content, these updates targeted unhelpful, AI-generated content and various spam techniques. The updates have caused notable volatility in search rankings and emphasize the importance of creating helpful, user-first content for improved search engine visibility.
Prompt engineering, an emerging field combining art and science, is pivotal in enhancing the effectiveness of generative AI. Recognized for its high demand and lucrative skillset, numerous comprehensive courses offer deep dives into prompt engineering. These courses range from beginner to advanced levels, encompassing various aspects of crafting efficient AI prompts. This skill is crucial for maximizing AI’s potential in content creation, data analysis, and beyond, with professionals in the field commanding significant salaries.
The influencer marketing market, rapidly growing to an estimated $21.1 billion in 2023, is categorized into four types: mega, macro, micro, and nano-influencers, differentiated by follower count and engagement levels. Mega-influencers have over 1 million followers and offer broad reach but high costs. Macro-influencers, with followers between 100,000 and 1 million, provide broader demographic reach. Micro-influencers, having 1,000 to 100,000 followers, are niche experts with high engagement. Nano-influencers, with less than 1,000 followers, offer the highest engagement in tight-knit communities. The choice depends on a brand’s target audience and campaign goals.
Google’s first core update of 2023, the March 2023 broad core update, targeted all content types globally to promote high-quality web pages. The full impact on SEO is uncertain, but marketers were advised to closely monitor site metrics, perform content audits, focus on quality content, and optimize technical SEO aspects. This update continues Google’s drive toward relevant, valuable, and user-centric content, and its effects will become clearer post-implementation. Marketers should stay informed and adapt their strategies accordingly.
ChatGPT Plus offers a web browsing feature and over 70 third-party plugins, allowing users to access recent online data and enhance their ChatGPT experience. This advanced functionality, available to ChatGPT Plus subscribers, enables the AI to browse the web for up-to-date information and integrate various external tools, expanding its capabilities beyond its initial data limits from 2021. To use these features, users must upgrade to ChatGPT Plus and enable beta features in their settings.
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