Bard’s New Identity: Why Google Chose Gemini

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Bard’s New Identity: Why Google Chose Gemini


The Gist

  • Strategic shift ahead. Google renames Bard to Gemini, reflecting its AI model integration across services.
  • Unified branding effort. Consolidation under Gemini aims to streamline Google’s AI presence and messaging.
  • Enhanced accessibility focus. Google expands Gemini access on mobile platforms, targeting broader user engagement.

Today is a big day in Google’s AI journey. In a surprise post, Google announced that Bard is being renamed to Gemini. The Bard URL has already been updated to Gemini.

Additionally, Reuters reported that U.S. customers can pay a $19.99 monthly subscription fee for access to Gemini Advanced, powered by the new Ultra 1.0 AI model.

According to the updated Bard page, Google felt that its commitment “to giving everyone direct access to Google AI” should reflect how “every Gemini user across our supported countries and languages has access to Google’s best family of AI models.” To better reflect Google’s investment, the decision was made to rename Bard to Gemini.

The update extends to mobile AI assistant access as well. Google will make the Gemini app available on Android via the Google Play Store. AI enthusiasts using iOS devices, such as Apple, can access Gemini through the Google app for the time being.

Bard is Google’s conversational generative AI assistant, a competitor to OpenAI’s ChatGPT. Bard provides users with online access to AI for generating images and text content based on their prompts.

Gemini, a recommendation LLM model, underlies several of Google’s generative AI services, assessing text, images, and videos before generating recommendations for specific Google services. Currently, Gemini is being integrated into numerous Google services, including Google Ads, as highlighted in this CMSWire post.

Related Article: What You Need to Know About Google Bard

What Does This Mean for Google?

Is this change too premature to benefit Google and Bard users? It’s somewhat difficult to determine at this stage, yet there are several key precedents in the marketplace that can be readily imagined.



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