Actionable Priorities: More Than Just Plans

Actionable Priorities: More Than Just Plans

The Gist

  • Customer satisfaction strategies. Making priorities real requires action and meaningful progress, not just declarations or plans.
  • Feedback drives loyalty. Actively seeking and responding to customer feedback builds lasting relationships and loyalty.
  • Focused priorities win. Concentrating on key priorities and following through can give businesses a competitive edge.

It’s a new year. Time to reconsider our priorities, set better goals and achieve more. Perhaps your priorities are similar to last year, but you want to make more progress toward your customer satisfaction strategies. Or perhaps it’s time to take a step back and take a look at all of the above. Either way, this time of year gives us the opportunity to take stock of what we prioritize and how we plan to achieve it.

Yet making something a priority isn’t simply adding it as a bullet point in a Powerpoint deck, or sending a Slack message to @here, nor is it creating an externally-facing marketing campaign or brand. While all of those things might define what it means to call something a priority, to actually make something a priority there needs to be meaningful progress toward completing it. Or, to be more succinct, priority is action.

In this article, I’m going to look at a few aspects in my latest book, “Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes” and how they relate to focusing on your priorities to create a better customer experience.

Following Through on Priorities Creates Happier Employees

Happier employees help to create happier customers, and when it comes to employee engagement and satisfaction, nothing is more important than follow-through. Organizations can talk all they want about their mission, values and priorities, but if they don’t back up those words with action, employees will quickly lose faith in leadership and the company as a whole.

When leaders and the organization at large practice what they preach, it sends a powerful message to employees that they truly care about the company’s success and well-being. This can lead to higher levels of trust, engagement and job satisfaction among employees, as they feel valued and respected by the company.

Related Article: How Do We Measure the Happy Customer?

Following Through Leads to Gains in Productivity, Creativity

Moreover, when organizations follow through on their priorities, it demonstrates a commitment to excellence and a willingness to go above and beyond what is required. This can help create an environment where employees feel empowered and encouraged to do their best work, leading to increased productivity, creativity and innovation.

In contrast, when companies fail to follow through on their priorities, it can lead to feelings of neglect or disregard among staff members, ultimately undermining engagement and retention efforts. As such, it is crucial for organizations to not only set priorities but also to consistently act on them in order to foster a positive, productive workplace culture.

Related Article: It’s Time to Set Your 2022 CX Goals

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